Foodbevy AI for CPG Brands workshop
The Monday Numbers Guide for CPG Founders.
A practical guide to the numbers CPG founders should track each week, how they fit together, and why they matter before the Monday meeting starts.
Built by Smári Ásmundsson, a 15-year CPG operator who founded and built Smári Organics, founded Bygg Foods, and now runs NØRSE CØDE.
Inside the guide
Not more metrics. Better weekly judgment.
- Which weekly numbers matter for a founder-led CPG brand
- How revenue, margin, paid media, inventory, and wholesale context fit together
- Which source of truth to use when Shopify, Amazon, ads, and spreadsheets disagree
- Common Monday scenarios and what to check before overreacting
- A printable worksheet for turning scattered reports into one weekly story
Workshop lens
AI is useful when it starts with the work founders already repeat.
- Start with a recurring decision, not a shiny AI tool.
- Use AI where it removes interpretation drag: summaries, anomaly checks, and weekly readouts.
- Do not automate messy data until you know which source the team should trust.
- The useful first build is usually the report founders already rebuild by hand.
Live example
See the synthetic CPG reporting system.
The demo shows a fictional brand, but the reporting problem is real: Shopify, Amazon, wholesale, inventory, ads, and weekly context should not live in five disconnected places.