Run a bigger brand without hiring a bigger team.
The reporting, the email triage, the follow-ups: whole jobs that used to need a person run on their own now. I run my own CPG brand with more agents than people, and they hold the seats a growing brand hires for.
Free, twenty minutes.
The work that lands on whoever has the shortest list that week.
The weekly numbers, assembled by hand in a spreadsheet. The follow-up to the buyer, three days late. The deduction file from the distributor, opened, squinted at, and passed around until the weekend.
None of it is hard. All of it needs a person. And the need grows with the brand.
The team I did not hire.
My company is organised like any CPG company, on a real org chart with named roles. Agents I built hold many of the seats a growing brand fills with people.
A chief of staff opens the day and closes it, and tells me which projects have stopped moving. One agent reads the ad accounts. One watches what the email is doing. One assembles the weekly revenue numbers across Shopify and Amazon. One watches the rest and says so the same day when something stops. The reps who work store demos use tools built the same way.
Plenty of seats on that chart are still open. Many of them get filled with a build now, not a salary. Anything that spends money or leaves the company still stops at me, so I handed over the work without handing over the company.
More than 150 jobs run on schedules behind those seats. What I would likely recommend for your operation ran on mine this morning.
a week of somebody’s time, estimated seat by seat across the bottom row of that chart.
of assembly. Reading the output is the only work left.
There are two ways this pays for itself.
One is the numbers. Every place you sell and every place you spend, in one picture. It is ready when you open it, so nobody has to build it first.
The other is the hours. Whole jobs stop needing a person. That gives the week back, and it catches the money that leaks when nobody has time to look. The deduction nobody disputed. The reorder that went in late.
Before this brand, I took Smári Organics, Icelandic skyr, from my home kitchen to national retail.
The ways I can help.
Fit call
Twenty minutes to find the best place to start.
Learn moreBuild Together
You build it, I guide. Best practices from day one instead of months finding out the hard way, and you come out of it knowing how to run AI operations.
Learn moreCPG AI Assessment
We go through what the work is actually costing you and what you want to tackle first. You get a ranked written plan with a cost against each line, which turns into a Workflow Build or a Reporting Sprint.
Learn moreWorkflow Build
The repetitive job that keeps coming back goes to an agent working around the clock on your behalf, in the systems you already have. Two weeks.
Learn moreReporting Sprint
All your reports become one view, so instead of hunting for numbers you can see what actually needs working on. Nobody assembles it.
Learn moreWhere would you start?
In my own brand it was the weekly numbers and the deduction file.
Do we have to switch tools?
No. Builds run inside Shopify, Amazon, your 3PL exports and your accounting package as they stand. When a setting in software you already pay for solves the problem, I set it up and tell you so.
What happens when the build is done?
Thirty days of monitoring come with it. After that your team runs it, or I keep it watched and maintained on a monthly seat.
How AI is actually used inside a seven-figure CPG brand.
Build around the verb, not the data
I shipped an internal OS and used it for ten minutes before calling it useless.
Read the noteJul 24, 2026Green tests measure the wrong thing
A system I built produced junk content and passed 121 automated tests on the night it shipped.
Read the noteJul 11, 2026What actually breaks when a CPG founder hands operations to AI agents
Not the models. Not the tooling. What breaks is the boundary between what an agent may read and what it may touch.
Read the noteBring me the job that eats the most hours every week.
Twenty minutes, free, and we find the best place to start.
Book the free fit call