Nordic Navigators | AI for CPG operators
I help seven-figure CPG founders get to eight by getting the reporting, follow-ups, and admin off their desk — AI where it helps, your judgment where it matters. One workflow at a time, starting at $225.
Prefer to talk first? The fit call is free — twenty minutes, a straight answer on whether this fits.
The dashboard is one possible output. The work starts earlier: find the workflow stealing the most founder time, and fix that.
Fifteen years building CPG brands — Smári Organics, Bygg Foods, NØRSE CØDE.
The real problem
Ways to work together
Every offer is named, priced, and bounded. You always know what it costs and what you leave with.
Start here
$225, first session only
Forty-five minutes on your accounts, your tools — and you leave with one thing running. You keep the hands on the keyboard, or the person who runs your software does; I guide. One per client: it is the trial hour.
Book a sessionFree
$0
Twenty minutes to scope a fixed project. Not a working session — a straight answer on whether this fits.
Book a fit callThe front door
$750
A structured hour on your real workflows, then a written report: what to fix, in what order, and what each fix returns. If the report cannot show you five reclaimable hours a week in work you recognize as yours, it is a full refund.
See the AssessmentOn call
$1,200/mo
Your AI operator on call. Two 60-minute working sessions a month, and any question answered by the next business day. Capped at four clients so that answer holds.
See the ConciergeOne fix, fixed price
$2.5K–$4K
One recurring workflow made useful inside two weeks, on the tools you already use. Fixed price, no retainer — and when we are done it is yours, with written instructions.
See the Workflow BuildGo deep
$5K founding rate
Founder reporting rebuilt end to end: revenue, channels, and inventory in one weekly readout your Monday starts from. The founding rate is $5K; the standard price is $7,500. Usually follows an assessment.
See the Reporting SprintWhat we fix first
One founder brief across Shopify, Amazon, wholesale, paid media, and inventory.
Whether ad spend is making you money, not just what the platforms report.
Settlement, stock, and reporting mismatches caught before they compound.
The messages that need your judgment, separated from the ones that don't.
First drafts in your voice, with your approval intact.
Reorders, deductions, samples, and account notes in one place instead of your memory.
The first session or the Assessment locates the workflow stealing the most founder time — and what fixing it returns.
We build on your accounts and your existing tools. AI does the repeatable part; you keep the judgment.
You keep something running, with written instructions — and on builds, thirty days of included fixes. Each step ends with something you keep, or it ends the conversation.
Who you’re talking to
I’m Smári Ásmundsson. Fifteen years building CPG brands in the U.S. — Smári Organics from kitchen launch to national retail, then Bygg Foods, and now NØRSE CØDE. Along the way I built the system that runs my own brand — the Monday numbers, the inbox triage, the wholesale follow-up — with AI doing the repeatable work.
Nordic Navigators is where I install that same practical work in other founder-led brands, in plain language, without you becoming technical.
Ventures covered in The Wall Street Journal, The New York Times, USA Today, NOSH, and The Press Democrat.
FAQ
Only if the phrase means practical workflow work. No decks, no workshops, no tool pitches. The work starts with one recurring operating problem and ends with something running on your accounts.
No. In working sessions you — or the person who already runs your software — keeps the hands on the keyboard while I guide. For builds, I do the work and hand it back documented. Plain language the whole way.
Something small and real, on your accounts: a weekly numbers email built from your own store data, an inbox rule that drafts your reorder follow-ups, a first pass at the Monday readout. Small enough to finish in forty-five minutes, real enough that it still runs next week. One session per client; if it earns more, the Concierge is how we keep going.
A structured hour on your operations, then a written report: the hours you can take back each week, which fixes are worth doing and in what order, quick wins you can start in four days, and what each fix is worth. If the report cannot show you five reclaimable hours a week in work you recognize as yours, it is a full refund.
Every build comes with written instructions, and thirty days of included fixes. After that, fixes are a working session or the Concierge — never a surprise invoice.
Pre-revenue brands, teams that want a generic AI workshop, or anyone who wants AI making decisions without human review. This is for operators with recurring work worth taking back.
Start with the piece of recurring work that would give you the most time back — and let it earn the next step.