Jul 24, 2026
Green tests measure the wrong thing
A system I built produced junk content and passed 121 automated tests on the night it shipped.
For the founder doing it all
Put AI on the work you do by hand. I show you how.
The reporting, the follow-ups, the deductions, the numbers. You are still the one doing them. You do not have to be.
The kinds of work that come off your desk
- Founder readoutAssembled and waiting
- Deduction fileMatched to your invoices before you open it
- Account marginRefreshed after netting deductions, freight and returns
- Next co-packer runSized against your actual sell-through
You keep the judgment calls. Nothing goes outside the company or costs money without you saying so.
A company only you can read is a company only you can run. You do not need another dashboard. You need the work to run without you.
Where to start
- Fit call. Free. Twenty minutes to see if we fit.
- The CPG AI Assessment. $750. An hour on your operation, then a written plan: what to fix first, and the hours each fix gives back.
- One recurring job, built to run without you. $2,500 to $4,000. The weekly report, the reorder follow-up, the emails only you answer.
- Reporting Sprint. $5,000 founding, $7,500 standard. Your reporting rebuilt so you can trust the numbers.
See it work before you pay
I ran the Assessment on my own brand and measured the hours it gives back, and the reporting it produced is running on synthetic data you can click through.
See what you get backYou are hiring an operator, not a consultant
You are talking to someone in the same seat as you, not a consultant who left the work years ago. I am Smári Ásmundsson. I run Bygg Foods and its brand NØRSE CØDE, and I took Smári Organics from a kitchen to national retail before this.
Field notes
Working notes from the operations problems I am solving.
Jul 11, 2026
What actually breaks when a CPG founder hands operations to AI agents
Not the models. Not the tooling. What breaks is the boundary between what an agent may read and what it may touch. ### The receipt > The agent estate ran the overnight fan-out end to end; th
Jul 9, 2026
The AI that audits the AI
The real shift isn't how fast AI writes. It's what it's now allowed to say no to.