Run a bigger brand without hiring a bigger team.
I run my own CPG brand with more agents than people. Now I’ll teach you how to put AI to work in yours: move faster, run leaner, and see what matters.
Want me to build it for you? Book a free fit call
BUILT IN THE BUSINESS I RUN
This is what AI looks like
inside my own brand.
I hold the judgment calls. Agents carry more of the recurring work. The workshop teaches you how to start building that capability in your business.
Explore the full org chart →OPERATORS I HAVE DONE THIS WORK WITH
You can tell he runs a CPG brand. He understands that a convincing answer isn’t enough when you’re dealing with pricing, retailers, inventory, and your reputation. We learned how to check the work and where to keep approval in our hands.
Brian, RTD founder, high seven figures
We’re a small team running a seven-figure brand. This gave us a way to take on work we kept putting off without adding another person to manage it. AI prepares more of the work now, and we spend more time making the decisions.
Adam, supplements CEO, around $5M
We were getting ready to hire because everyone was stretched. Smári helped us separate the work that needed another person from the work that needed a better system. We got capacity back and became much clearer about who we actually needed to hire.
Tim, wellness CEO, low eight figures
The work that lands on whoever has the shortest list that week.
The report somebody rebuilds every week. The reply that sat for four days because nobody owned the inbox. The demo schedule, the reorder point, the review nobody answered. Whatever this week’s version is.
None of it is hard. All of it needs a person. And the need grows with the brand.
The team I did not hire.
My company is organised like any CPG company, on a real org chart with named roles. Agents I built hold many of the seats a growing brand fills with people.
A chief of staff opens the day and closes it, and tells me which projects have stopped moving. One agent reads the ad accounts. One watches what the email is doing. One assembles the weekly revenue numbers across Shopify and Amazon. One watches the rest and says so the same day when something stops. The reps who work store demos use tools built the same way.
Plenty of seats on that chart are still open. Many of them get filled with a build now, not a salary. Anything that spends money or leaves the company still stops at me, so I handed over the work without handing over the company.
More than 150 jobs run on schedules behind those seats. What I would likely recommend for your operation ran on mine this morning.
a week of somebody’s time, estimated seat by seat across the bottom row of that chart.
of assembly. Reading the output is the only work left.
There are two ways this pays for itself.
One is the numbers. Every place you sell and every place you spend, in one picture. It is ready when you open it, so nobody has to build it first.
The other is the hours. Whole jobs stop needing a person. That gives the week back, and it catches the money that leaks when nobody has time to look. The deduction nobody disputed. The reorder that went in late.
Before this brand, I took Smári Organics, Icelandic skyr, from my home kitchen to national retail.
The ways I can help.
Fit call
Bring whichever job your team still does by hand. You leave knowing where to start, that it is a fix you can do yourselves, or that this is not my kind of problem.
Book itThen one of two ways forward.
Which becomes one of these.
Workflow Build
You stop doing the job that keeps coming back, and it stops being the thing that slips when the week gets busy. Those hours go back into the work that actually grows the brand.
Learn moreReporting Sprint
Nobody spends their week building the report. You open it and see what is working, what is leaking, and where to push next.
Learn moreWhere would you start?
Usually the reporting. Consolidating everything into one view is the highest leverage work in most operations.
Do we have to switch tools?
No. The build connects to whatever you already run, down to the files somebody emails you, and leaves all of it exactly as it is.
What happens when the build is done?
Thirty days of monitoring come with it. After that your team runs it, or the AI Concierge keeps it monitored and maintained.
How AI is actually used inside a seven-figure CPG brand.
The AI CPG Workshop: four Mondays to teach AI your business
Your company knows the answer to almost every question this week. None of it is anywhere a machine can read. October 12 to November 2, four live sessions to fix that, and an audit you can run on your own business this afternoon for nothing.
Read the noteSep 4, 2026Your product page has two readers
Your product page has two readers now and only one of them buys. The one that does not buy decides what the other one is told about you.
Read the noteAug 30, 2026Confident is worse than wrong
The wrong answers you catch are the ones that sound made up. The one that costs you sounds exactly right.
Read the noteBring me the job that eats the most hours every week.
Thirty minutes, free, and we find the best place to start.
Book the free fit call