Run a bigger brand without hiring a bigger team.
Agents take the reporting, the email triage, the follow-ups. Whole jobs, start to finish, running inside the tools you already pay for. Every judgment call stays yours, and nothing leaves the building without your approval.
The work that never leaves your desk.
Look at what you still do yourself. The weekly numbers, assembled by hand because nobody else gets them right. The follow-up to the buyer, three days late because the day filled up. The deduction file from the distributor, opened, squinted at, and put back until the weekend.
None of it is hard. All of it is yours, because the only way to move it off your desk has been to put someone on payroll, and you have priced that.
So it stays. And it grows with the brand.
The team I did not hire.
My own company is organised like any CPG company, on a real org chart with named roles. Many of the seats a growing brand fills with people are held at mine by agents I built, and I run NØRSE CØDE day to day with more agents than people.
A chief of staff opens the day and closes it, and tells me which projects have stopped moving. One seat reads the ad accounts. One watches what the email is doing. One assembles the weekly revenue numbers across Shopify and Amazon. One watches the rest and says so the same day when something stops. The reps working store demos run on tools built the same way.
Plenty of seats on that chart are still open. What changed is that filling one is a build now, not a salary.
More than 150 jobs run on schedules behind those seats. What I would recommend for your operation ran on mine this morning.
every week, assembling the weekly numbers by hand.
to read them. Nobody assembles them at all.
There are two ways this pays for itself.
One is a single dashboard fed by every system you sell and spend through, so the numbers are already assembled when you go looking, instead of being pulled together by somebody first.
The other is automation: whole jobs that stop needing a person. That either hands you back the hours, or it catches the money that was leaking while nobody had time to check. The deduction nobody disputed. The reorder that went in late.
Before this brand, I took Smári Organics, Icelandic skyr, from my home kitchen to national retail.
What we do, and what it costs.
Every price is here rather than behind a call. Start at the top and only go further if the first one works.
Fit call
You describe the work that keeps coming back, and I tell you whether it is worth doing at all, what I would take on, and what it would cost.
Learn moreIntro Working Session
Bring the job that eats your week. We fix it together, or I name the software that already does it, and you have the answer written down the same day. One per client.
Learn moreCPG AI Assessment
Your whole operation reviewed, then a written plan ranked by the hours each fix gives back. If it does not find you at least five reclaimable hours a week, you do not pay, and you keep the plan.
Learn moreWorkflow Build
One job you do by hand, running without you inside two weeks, on tools you already own. Fixed before start.
Learn moreReporting Sprint
Your whole reporting layer rebuilt in ten working days: one source, every figure labelled, margin math after.
Learn moreAI Concierge
Two working sessions a month, questions answered within one business day, and everything already built stays watched.
Learn moreIf you have priced the alternatives, you know the numbers: an operations hire runs about $70,000 a year, a fractional CFO $5,000 to $12,000 a month.
Where would you start with a brand like mine?
With whatever job is costing you the most hours, not the one that demos best. At your size that is usually the weekly numbers or the deduction file. One job, running properly, before anything else gets touched. If you would rather that call was made on evidence than on my hunch, that is what the Assessment is for.
What happens when it gets something wrong?
It stops. Every figure is checked back against the system it came from, and a mismatch, or anything the job is unsure of, halts and gets surfaced rather than passed along looking confident. Nothing that spends money or leaves the company happens without a person approving it first. If a job stops running, you hear that the same day, not at month end.
Who ends up able to see my numbers?
Me, and nobody else. The work is built inside your own accounts rather than copied into mine, under a standard NDA you do not have to ask for. The access is the least that does the job, and read-only wherever read-only is enough.
Do we have to switch tools?
No, and I will usually argue against it. It runs inside Shopify, Amazon, your 3PL exports and your accounting package as they already are. If off-the-shelf software solves the problem outright, I say so and set it up, even though that is the smallest invoice I could write.
What happens when the build is done?
Thirty days of monitoring and handoff are included: if the report does not go out, we both hear about it that day. It is documented in plain language so your team can change it later without me. After that you either run it yourselves, or the Concierge keeps watching it.
Notes from the problems I am working on.
Written for someone who already runs a CPG brand. No theory, no tool reviews.
Build around the verb, not the data
I shipped an internal OS and used it for ten minutes before calling it useless.
Read the noteJul 24, 2026Green tests measure the wrong thing
A system I built produced junk content and passed 121 automated tests on the night it shipped.
Read the noteJul 11, 2026What actually breaks when a CPG founder hands operations to AI agents
Not the models. Not the tooling. What breaks is the boundary between what an agent may read and what it may touch. ### The receipt > The agent estate ran the overnight fan-out end to end; th
Read the noteTwenty minutes, and you will know.
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