Nordic Navigators | CPG AI operations
I help founder-led CPG brands turn messy recurring reporting, follow-up, and channel checks into verified AI-assisted workflows. Start with a paid Map Session. Build only if the work is worth it.
$750 paid Map Session
$2,500-$4,000 first workflow build
One painful workflow, fixed scope
Built by a CPG founder, not a generic AI agency
The free call checks fit. The first paid product is the $750 CPG AI Map Session.
The dashboard is one possible output. The offer starts one step earlier: find and fix the highest-leverage recurring workflow.
The real problem
Most CPG teams do not need a grand AI strategy first. They need one recurring workflow mapped, cleaned up, and made useful.
Offer stack
The front door is not a cheap audit. It is a paid working session that produces a map, then a fixed build only when the first workflow is obvious.
Free fit call
$0
We decide whether there is a real workflow worth mapping. No unpaid audit, no vague AI assessment, no pressure to invent a project.
First transaction
$750
A 60-75 minute working session on your actual workflow. You leave with a same-day action map and a first build recommendation.
Fast cash offer
$2.5K-$4K
One recurring workflow made useful inside two weeks. Fixed scope, narrow surface area, built to remove a specific weekly drag.
Warm only
$5K charter
A deeper founder reporting build for warm leads after the workflow pain is clear. This is not the cold front door.
What we can fix first
The best first build is usually boring in the best way: it runs every week, catches what humans miss, and leaves judgment with the operator.
A weekly founder brief across Shopify, Amazon, wholesale, paid media, inventory, and anything else the team keeps checking by hand.
A Meta/Klaviyo/Shopify readout that tells you whether spend is creating business performance, not just platform-reported activity.
A recurring check for settlement, revenue, order, stock, and reporting mismatches before Amazon becomes its own island.
A bounded workflow for classifying replies, drafting follow-ups, and surfacing the messages that actually need founder judgment.
AI-assisted first drafts for customer reviews or support patterns, with brand voice, escalation rules, and human approval intact.
A lightweight workflow for retailer follow-ups, reorder prompts, samples, demos, and account notes that otherwise live everywhere.
Fit
Why this is credible
I’m Smári Ásmundsson. I founded and built Smári Organics, founded Bygg Foods, and now run NØRSE CØDE. Nordic Navigators is where I turn the operating-system work I have had to build for myself into practical, bounded help for other CPG founders.
Public-facing material is scrubbed. Private NØRSE CØDE financials, customer data, supplier details, and internal business numbers do not cross into Nordic Navigators work.
How it works
Each step either produces a concrete artifact or ends the conversation. That is the point.
We check whether there is a specific recurring workflow worth mapping. If not, we stop there.
We work through the actual workflow, tools, handoffs, decision points, and failure modes. You get the map the same day.
If a build makes sense, it is one workflow, fixed scope, fixed price, and narrow enough to finish without becoming a consulting swamp.
The workflow runs on your accounts or existing tools wherever practical, with clear rules for source confidence and human review.
Example outputs
These sample screens show the reporting direction. The first build may be smaller: a brief, tracker, classifier, source check, or decision-ready weekly note.
The kind of view a workflow can grow into once the first reporting bottleneck is solved.
The operating layer matters more than the chart: what changed, what needs attention, and what can wait.
Amazon, Shopify, wholesale, and paid media need to be interpreted together, not as separate weather systems.
FAQ
Only if the phrase means practical workflow work. Nordic Navigators does not sell AI theater, prompt packs, or generic workshops. The work starts with one recurring operating problem.
Because the first hour should produce evidence. A paid session forces the work onto the real workflow, prevents vague free auditing, and gives you a usable action map whether or not we build together.
We decide whether a Map Session is worth doing. It is a qualification call, not a free consulting session.
A 60-75 minute working session, live workflow mapping, the first build recommendation, and a same-day written action map. If you move into a build within 30 days, the fee is credited.
A weekly readout, reporting automation, source-confidence check, founder inbox triage, review-response drafting workflow, Amazon sanity check, wholesale follow-up tracker, or another narrow recurring workflow.
Yes, when the dashboard is the right first workflow. But the new front door is broader: fix the highest-leverage recurring workflow first.
AI helps summarize, classify, draft, compare, flag, and route work. It does not remove the need for source rules, human review, or founder judgment.
It is not for pre-revenue brands, generic AI training, or teams that want a large transformation program before proving one workflow can pay for itself.
Start with the recurring CPG workflow that would actually give the founder time back this month.