Reporting Sprint · from $2,500

One picture of the whole business, and nobody builds it.

Wherever your numbers live now, they arrive in one weekly and monthly readout, waiting when you open it. Support, paid media and what the creators cost sit in it alongside the places you sell.

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A weekly readout: one trend chart and four figures, all risingA schematic of the weekly readout. On the left, a bar chart of twelve periods rising from left to right. On the right, four figures with their change on the previous period, all positive: revenue across all channels up 12.4 percent, wholesale up 8.1 percent, contribution after costs up 6.9 percent, and repeat rate up 3.2 percent.Twelve weeksRevenue, all channels+12.4%Wholesale+8.1%Contribution after costs+6.9%Repeat rate+3.2%

A cost belongs to whatever caused it. Putting it there is hard.

Every system you run reports on itself, and each one is honest about what it can see. What none of them can see is that a cost caused by one part of the business gets recorded against another. Creator fees booked to marketing. Support hours absorbed by the team that did not create the tickets. Freight charged where it was invoiced rather than where it was earned.

So the part that caused it looks fine. The money is gone anyway, and nothing compares honestly to anything else.

What each part of the business returns, before and after every cost is counted against whatever caused itTwo rankings of the same four parts of a business. As currently recorded, the order is DTC first, then Retail, then Amazon, then the creator programme. Once every cost is counted against the part that caused it, the order becomes Retail first, then DTC, then the creator programme, and Amazon last by a wide margin. Illustrative figures.As it reads todayDTCRetailAmazonCreator programmeOnce every cost lands where it was causedRetailDTCCreator programmeAmazon

What is working, what is not, and where to pull back.

Every part of the business is in the same picture, and every cost sits against whatever caused it. So the parts can be compared against each other honestly.

Six reports that do not line up, replaced by one that doesOn the left, six separate small reports. Each has its own bars at its own scale and its own starting point, so no figure in one can be compared with a figure in another. On the right, a single report where every figure sits on one shared scale and one shared baseline, sorted from largest to smallest.
The demo

Open one and click through it.

AI built this dashboard, and AI keeps it running.

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Where the numbers come from

Whatever you already run stays where it is.

  • Storefronts and marketplaces (Shopify, Amazon)
  • Wholesale portals (UNFI, KeHE, Faire)
  • Money (Stripe, QuickBooks, Xero)
  • Fulfilment (3PL exports)
  • Paid media and the social accounts
  • Support and the inbox
  • Anything that arrives as a file somebody emails you

Thirty days of monitoring after it goes live.

Tell me what you open on a Monday, and what you rebuild by hand.

Thirty minutes, free. Bring whoever currently assembles the numbers.

Book the free fit call