Free · thirty minutes

Bring the work that is holding you back. We will find the best place to start.

Free, thirty minutes. Bring whichever job your team still does by hand, whatever part of the operation it sits in. You leave knowing which one to fix first.

Smári Ásmundsson, fifteen years in CPG. Today I make NØRSE CØDE plant protein powders.

Book the call.

1. Pick a day, then a time

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2. Tell me who you are

Name *Email *Company (optional)What project are you exploring? *How did you find me? *Anything else? (optional)Anyone else joining? (optional)Separate addresses with commas or new lines.Send me Adding Zeroes, the letter on running a CPG brand with AI. One click unsubscribes.

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Services

The ways I can help.

Start here

The fit call

Bring whichever job your team still does by hand. You leave knowing where to start, that it is a fix you can do yourselves, or that this is not my kind of problem.

Pick a time

Free30 minutes

Then one of two ways forward.

The CPG AI Assessment

We go through the whole process together, every person and every system that touches it, so the job can be scoped properly. You come out with a scope and a price to build it. The fee comes off the build.

See what the Assessment covers

$750one project

Which becomes one of these.

The Workflow Build

You stop doing the job that keeps coming back, and it stops being the thing that slips when the week gets busy. Those hours go back into the work that actually grows the brand.

See how a build works

From $2,500one workflow

A Reporting Sprint

Nobody spends their week building the report. You open it and see what is working, what is leaking, and where to push next.

See what the Sprint rebuilds

From $2,500

Build Together

You build it, I guide. Best practices from day one instead of months finding out the hard way, and you come out of it knowing how to run AI operations.

See how the sessions work

$1,200four sessions

And after a build, if you want it.

The AI Concierge

What was built keeps working, and somebody other than you is watching it. Breaks and questions picked up within one business day.

See what it covers

$500a month

I run the operation you are running.

I run a seven-figure CPG brand today. NØRSE CØDE runs on more agents than people, with over 150 jobs on schedules behind them, and they are the same systems I would build for you.

Before it, Smári Organics went from my kitchen to national retail, with all the distributors, brokers and deductions that come with it.

So you can name your Thursday deduction file without explaining what a deduction file is.

Questions

How fast does anything happen?

The call is thirty minutes. If you want to go deeper, the Assessment is an hour on one job, and the scope for it lands within two business days. That scope carries the timeline for building it.

Not ready to book

Look at it working first.

See it running.

My own brand run on agents instead of people: roughly 15 hours a week that used to be mine, and the reporting that came out of it, on synthetic numbers so you can click through all of it.

Open the demo

The scorecard.

Twelve questions, about two minutes, and a read on screen when you finish: where AI would help your brand, what to leave alone, and what each piece would take to build.

Take the scorecard

Thirty minutes, and you will know where to start.

Pick a time