Jul 29, 2026 · 3 min read
Build around the verb, not the data
I shipped an internal OS and used it for ten minutes before calling it useless.
Read the noteAdding Zeroes
Notes from inside the operations problems I am working on.
How a deduction file gets matched to invoices without a person keying it. What breaks the first time a build meets real data. What an account actually earns once freight and returns come out of it. Written for someone who already runs a CPG brand.
Jul 24, 2026 · 3 min read
Green tests measure the wrong thing
A system I built produced junk content and passed 121 automated tests on the night it shipped.
Read the noteJul 11, 2026 · 1 min read
What actually breaks when a CPG founder hands work to AI
What goes wrong first when software starts doing the work, and what to keep approving yourself.
Read the noteJul 9, 2026 · 3 min read
The AI that audits the AI
The real shift isn't how fast AI writes. It's what it's now allowed to say no to.
Read the noteJun 19, 2026 · 4 min read
Treat AI like a hire, not a tool
The brands winning with AI aren't using more of it. They are managing it like an employee.
Read the noteJun 18, 2026 · 3 min read
Your weekly meeting should not start with 'which number is right?'
The reporting problem that quietly eats founder time.
Read the noteJun 18, 2026 · 3 min read
AI for CPG brands starts with the reporting bottleneck
The highest-value AI use case is usually not the flashiest one.
Read the noteJun 18, 2026 · 4 min read
The founder's CPG dashboard: what should actually be on it
A founder dashboard should be built around decisions, not vanity charts.
Read the noteJun 18, 2026 · 3 min read
Inventory risk should show up before it gets expensive
Why stock risk belongs next to revenue, channel shifts, and paid media.
Read the noteJun 18, 2026 · 3 min read
What should a CPG founder automate first?
Start with recurring founder drag, not the flashiest AI demo.
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