Your product page has two readers
Your product page has two readers now and only one of them buys. The one that does not buy decides what the other one is told about you.
Read itWhat is broken, and what fixing it costs.
Longer than the Friday notes, and the two I would read first if this were my operation.
Whether it is your numbers or your hours, and which to fix first
Why Shopify, Amazon, the portal and inventory never add to the same week, why that lands on you, and the hour that says which fix is worth doing first.
Read the guideWhat AI actually does inside a CPG operation, and what it costs
The three kinds of work worth pointing AI at, what each one costs to build, and the work I will tell you to leave alone at your size.
Read the guideYour product page has two readers
Your product page has two readers now and only one of them buys. The one that does not buy decides what the other one is told about you.
Confident is worse than wrong
The wrong answers you catch are the ones that sound made up. The one that costs you sounds exactly right.
You ranked it by how much you hate it
The work you hate and the work worth automating are two different lists. Here is the question that re-sorts them.
The seven levels of AI for CPG: how to move up one, whichever level you are on
What each rung looks like when it is working, what you actually get for climbing it, and what it costs you if you climb it in the wrong place.
Build around the verb, not the data
I shipped an internal OS and used it for ten minutes before calling it useless.
Green tests measure the wrong thing
A system I built produced junk content and passed 121 automated tests on the night it shipped.
What actually breaks when a CPG founder hands work to AI
Not the models. Not the tooling. What breaks is the boundary between what an agent may read and what it may touch.
The AI that audits the AI
The real shift isn't how fast AI writes. It's what it's now allowed to say no to.
Treat AI like a hire, not a tool
The brands winning with AI aren't using more of it. They are managing it like an employee.
Your weekly meeting should not start with 'which number is right?'
The reporting problem that quietly eats founder time.
AI for CPG brands starts with the reporting bottleneck
The highest-value AI use case is usually not the flashiest one.
The founder's CPG dashboard: what should actually be on it
A founder dashboard should be built around decisions, not vanity charts.
Inventory risk should show up before it gets expensive
Why stock risk belongs next to revenue, channel shifts, and paid media.
What should a CPG founder automate first?
Start with recurring founder drag, not the flashiest AI demo.
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