I run this inside my own CPG company. Then I install it in yours.
I’m Smári Ásmundsson. Nordic Navigators is my AI consulting practice for CPG brands doing $1M to $10M. I am building NØRSE CØDE on these same systems right now, not advising from outside one.
Not a pitch deck. A chart with seats filled.
- Chief of staff: opens and closes the day, flags what stopped moving
- Ad accounts: read every morning
- Email: triaged and drafted
- Demos: scheduled and recapped
- Retailer CRM: no buyer goes cold
- Inventory forecasting: reorders before they run late
- 3PL: exports reconciled
- Channel profitability: margin by channel
- Deductions: flagged, not absorbed
These are the seats already running inside NØRSE CØDE, and which one a person still holds is on the org chart.
Why an operator, not an agency.
Most AI consultants sell judgment they have not applied to a company they own. I run these systems inside NØRSE CØDE every day, so a broken connector, a bad automation, or a definition that quietly drifted shows up in my own reporting before it ever reaches yours.
What that means in practice: judgment, spending, and anything that leaves the company stay with a person. Agents read and assemble. They do not decide.
Where this starts.
A free fit call first: bring the job your team still does by hand, and you leave knowing where to start, a fix you can do yourselves, or that this is not the right problem for me. From there, the CPG AI Assessment scopes one job and prices it. What actually moves that number: how complicated the job is, how many systems it connects, how many separate automations it takes, and how much checking has to sit around it before the output can be trusted.
More on what to automate first, and what breaks when a CPG founder hands operations to agents, is in Adding Zeroes.
Where this sits
How this fits with the rest of the work.
How much does a CPG AI consultant cost for a $1M to $10M brand?
There is no published total, because the cost depends on the job. The Assessment scopes one real job and returns a written price to build it, and that fee comes off the build.
What if the brand is under $1M or over $10M?
There is no hard cutoff. The free fit call is where that gets decided, and one honest outcome of that call is that this is not the right fit.
Bring the job that keeps coming back.
Whoever would own it afterwards is welcome on the call.
Book the free fit call