The AI CPG Workshop: four Mondays to teach AI your business

Your company knows the answer to almost every question that will come at it this week. What you sell and to whom. What the case pack is, what the terms are, which claim you are not allowed to make. What that buyer asked for last spring.

All of it is in your head, in a few files, and in the inbox.

None of those is a place a machine can read.

That is why AI has been underwhelming for most operators I talk to. The problem holds whether you use it every day or have never opened it once. The machine has read everything ever written about your category and nothing at all about your company. So you ask for a sell sheet and you get the average of ten thousand sell sheets. Somebody else's case pack. A price from a channel you do not sell into. One of the claims your category cannot make.

If you have never started, you are not behind. I am running a four-week workshop in October, and most of the operators in it will be starting from the same place.

What AI can do once it knows your company

AI that knows your company helps you decide. It sees your numbers in the shape your business uses them. The distributor file and the store data reconcile into one answer instead of two that disagree.

The same file earns you money on work nobody at your company does today. Not the work you do badly. The work you never get to. In a seven-figure brand that is most of the good ideas.

And these jobs run when you are not the one starting them.

At NØRSE CØDE there are more than 150 scheduled AI jobs behind the operation now, across commercial work, marketing and operations. Every one of them reads that same company file before it does anything.

Here is one of those jobs, and the number it moved. The customer count is beside it, so you can see what it is measured against.

We had AI read every review, every support reply and every tasting note we had. It counted the reasons people gave for buying, and the reasons they gave for hesitating. Those were not the reasons we had been selling on. We repositioned in December 2025 on what that count said. Sixty-day repurchase on the 2026 cohorts came in at 39%. The 2025 baseline it replaced was 6.7%, measured across the 719 customers we had that year.

That reading would have taken two weeks by hand. It took an afternoon. It worked because the AI doing the reading already knew what we sell, which customers come back, and what we cannot say.

See the four weeks and take a seat

Run this on your own company first

Before you decide anything about October, it is worth seeing the size of the gap on your own business. This takes about a minute and it costs nothing. (A prompt is just the instruction you type in. Paste this one as it is.)

You are auditing what an AI assistant can and cannot learn about my company from what is publicly visible.

My company is [your company name] and our site is [your website]. Read what you can find.

Then answer in this order:

1. What do you believe we sell, at what price, in which channels? Quote where you got each one.
2. Name ten things a new sales hire would need in their first week that you cannot find anywhere: case pack, minimums, lead times, freight and trade terms, margin by channel, the claims we are not allowed to make, who our buyer actually is.
3. Write the paragraph about us you would give a customer who asked today, then mark every sentence you are not certain about.
4. List, in the order that would most change your answers, the facts I should write down first.

Do not guess to be helpful. Where you do not know, say so plainly.

The facts it lists in step 2 are what stands between you and every useful job on this page. Most operators are surprised by how short it is, and by how much of it only exists in one person's head.

That list is yours. You do not need me for it.

What comes next is harder, and it is where I can help. Turning that list into something a machine reads correctly every time. Giving it the files it needs. Telling it what good work looks like here. Checking what it produced against the facts. Then putting the job on a schedule, so the answer arrives without being asked.

That is what the four Mondays in October are for.

The AI CPG Workshop, October 12 to November 2

The four sessions are the foundation, not four separate tricks. Everything AI does well for you afterward, the words that sell, the dashboard, the job on a schedule, only works because the company file underneath it is right. Skip that foundation and each one is a one-off that breaks the first time something changes. Build it once and the rest of this page is what you get to do with it.

Four live sessions, Mondays at 10 AM PT, one hour each. Then office hours the Wednesday after every session, another hour. That is where I help you when you get stuck. Bring the file that did not come out right, or the answer you do not trust. Office hours are optional. 24 seats.

Every teaching session is recorded. If Monday morning is when you rebuild the cash position out of your distributor portals, watch the recording that afternoon and bring what you built to Wednesday. The teaching is all on the recording. Missing a Monday costs you only the fifteen minutes at the end of the hour, when the room starts building.

Week one. The file your company runs on.

I teach you to build the company reference itself. I call it your company second brain. You also set the rule that keeps the AI inside that file. Ask it something the file does not cover and it tells you it does not know, rather than filling the gap with the category average.

Week two. Why they buy, and the words that sell them.

I teach you to do what we did with the reviews, on your own customers. Why they buy, why they do not, counted and quoted. And the words your product page or your sell sheet should be using instead.

Week three. Every channel on one screen.

I teach you to build one dashboard. Revenue, orders and units per channel, against the previous period, totals checked and gaps made visible. We start small on purpose: two sources, and two periods you can compare. An export counts as a source, which matters when half your numbers arrive as a distributor file rather than a clean feed.

Week four. The job that runs without you.

I teach you to take one of those jobs and put it on a schedule. How often, what it reads, the point where it stops and waits for your approval, and what happens when a run fails.

Take a seat in The AI CPG Workshop

Things do break. A source moves, a run dies quietly, an answer looks right and is three weeks stale. My own scheduled jobs have done all three. Week four is where you learn to see that happen rather than find out in November.

By the end of the four weeks you have four things built on your own business. You have the steps that built them, in the order they go in. The same steps, whatever the job is. The fifth build is where you use them without me: the supplier scorecard, the launch checklist, the deduction summary you have been meaning to automate since spring.

What it costs beyond the seat

Come yourself, or send the person who will do the building. Whoever does the work is who should be in the seat.

You do not need to write code. You do need a paid Claude plan from the first session. The sessions run in Claude Cowork, and Cowork is on the paid plans only: Pro, Max, Team or Enterprise. It runs in a browser at claude.ai with your own files beside it. Pro is the floor. Max at $100 a month is the one I would get. Either way you buy the plan from Anthropic, and it is separate from the seat.

Plan about two hours between sessions to apply the work to your own business. The people who get the most out of this are the ones who turn up on Wednesday with something that broke.

People I've worked with, on their own businesses:

"You can tell he runs a CPG brand. He understands that a convincing answer isn't enough when you're dealing with pricing, retailers, inventory, and your reputation. We learned how to check the work and where to keep approval in our hands."

Brian, RTD founder, high seven figures

"We're a small team running a seven-figure brand. This gave us a way to take on work we kept putting off without adding another person to manage it. AI prepares more of the work now, and we spend more time making the decisions."

Adam, supplements CEO, around $5M

"We were getting ready to hire because everyone was stretched. Smári helped us separate the work that needed another person from the work that needed a better system. We got capacity back and became much clearer about who we actually needed to hire."

Tim, wellness CEO, low eight figures

Your numbers stay yours. The shared build in the room runs on a demonstration brand, and you apply it to your own information in your own account.

There are 24 seats. The first ten are $750, and the rest are $950. If two of you come from the same company, take $250 off each of your seats. If your plans change, you can move to a later run any time before the first session, for any reason.

Take a seat in The AI CPG Workshop

Run the audit either way. The list it hands back is the most useful thing you will read about your own company this month, and it takes a minute.