For seven- and eight-figure CPG operators

Learn to build the AI tools
your business needs.

In four weeks, learn to turn your business knowledge into tools and workflows built around the way you operate. Build four with me. Then apply the method to your own ideas.

See how you’ll learn

The AI CPG Workshop · Four live weeks · Starts December 1

With Smári ÁsmundssonCPG founder since 2011 · Smári Organics + NØRSE CØDE

Works with the tools you already use

  • Shopify
  • Amazon
  • Klaviyo
  • Faire
  • Google Sheets

Direct connections where available, with reports and exports for the rest.

Your expertise is the starting point

You know where the work gets stuck.

A report that answers the question you actually have. A workflow that follows your process. A tool that uses your products, pricing and standards.

Learn to turn those needs into tools you can build, test and improve yourself: define the job, give AI the context, and check the result against what good looks like in your business.

Your knowledge becomes the ability to build.

How you’ll learn

Four guided builds.
The skills to keep building.

Each build teaches a part of the method: provide context, design a workflow, work with data, and make a checked process repeatable. Practice on your own business between sessions.

01 / DEC 1Organize business knowledge

Stop briefing AI from scratch.

Organize your products, customers, pricing, trade terms and brand standards into a company knowledge bank. Give every workflow a useful starting point.

Inside this build
  • Turn business knowledge into reusable documents.
  • Define your voice, standards and approval boundaries.
  • Test answers and resolve conflicting information.
Practice buildA company knowledge bank

Your business context, ready to use again.

02 / DEC 8Design a workflow

Write sales copy backed by customer evidence.

Find reasons customers buy and hesitate in your reviews. Turn those insights into draft product-page and sell-sheet copy, with source quotes you can check.

Inside this build
  • Count recurring themes and identify gaps in the evidence.
  • Separate what customers said from your interpretation.
  • Draft positioning, sales copy and responses to objections.
  • Apply your judgment before anything goes out.
Practice buildA customer-to-copy workflow

Customer insights and draft copy, backed by quotes.

03 / DEC 15Build with your data

Bring your numbers into one useful view.

Start with two sources and two comparable periods. Build a dashboard with checked totals, clear source dates and visible gaps, so you can see what changed and where to look next.

Inside this build
  • Start with files and exports you already have.
  • Reconcile definitions and trace totals back to the source.
  • Refresh the dashboard with new inputs.

Complex integrations, full ERP implementations and demand planning are outside this workshop’s scope.

Practice buildA business dashboard

A focused view you can refresh and extend.

04 / DEC 22Automate a checked process

Have the recurring report ready for review.

Put a reporting workflow you’ve checked on a schedule. Define its inputs, output and review points. Learn how to spot a failed run, handle missing information and improve the process.

Inside this build
  • Set up the schedule and human approval boundaries.
  • Test a real run and a missing-data case.
  • Find the result, inspect it, and pause or restart the job.
Practice buildA scheduled reporting workflow

The process runs. Your team reviews the result.

Four builds to learn how. Your ideas to put it to work.

Join the December workshop

What you take beyond the workshop

The next build
starts with your idea.

A supplier scorecard. A launch checklist. A retailer account brief. You choose the job your business needs to do.

Use the same approach you’ve practiced: define the job, gather the context, set the standard, then build, test and improve.

The four course projects give you a way to learn. The lasting value is knowing how to turn your own business needs into the next tool.

Built around your inputs. Your process. Your idea of good work.

Learn to build for your business

Picture the reporting build

From scattered exports
to a view you can use.

Bring the reports. Define the question. Build a view that helps you decide where to look next.

  1. 01
    Give it the context.

    Your sources, definitions and the period you want to compare.

  2. 02
    Define the work and the checks.

    What to calculate, how to verify it, and what to flag when information is missing.

  3. 03
    Review it. Then make it repeatable.

    Trace the result to its sources before you put the process on a schedule.

Explore the demonstration dashboard
Demonstration dashboard
Fjall Foods KPI dashboard showing revenue movement, a campaign to review and an email to investigate, using synthetic data.
Built around your judgment

Your standards. Your accounts. Your approval. AI prepares the work. You decide what’s ready to use.

Smári at a NØRSE CØDE sampling table outside a retail demo
Smári Ásmundsson · Founder, operator, your instructor

Learn from someone running a CPG brand

I build what my
own business needs.

I’m Smári. In 2011, I founded Smári Organics and took Icelandic skyr from my home kitchen into national retail.

Today, I run NØRSE CØDE. I use AI across commercial work, marketing and operations, with more than 150 scheduled jobs behind the business.

I still make the judgment calls. Work that spends money or leaves the company stops at me for approval.

I’ll help you turn what you know about your business into work AI can prepare, check and repeat.

See an example AI operation

From operators I have worked with

More work prepared.
More room for decisions.

  • You can tell he runs a CPG brand. He understands that a convincing answer isn’t enough when you’re dealing with pricing, retailers, inventory, and your reputation. We learned how to check the work and where to keep approval in our hands.

    Brian, RTD founder, high seven figures

    • 100% of final financial approvals stayed with the team. AI prepared inventory forecasts and pricing updates.
    • Retailer PO, pricing and invoice checks automated, preventing distributor chargebacks.
    • Sell-through reporting accelerated, helping the team spot distribution risks and out-of-stocks days faster.
  • We’re a small team running a seven-figure brand. This gave us a way to take on work we kept putting off without adding another person to manage it. AI prepares more of the work now, and we spend more time making the decisions.

    Adam, supplements CEO, around $5M

    • $75k+ operations/e-commerce hire avoided. Automated workflows absorbed the workload.
    • 15+ hours of CEO time reclaimed each week. Less routine data preparation and cross-functional busywork.
    • Months of delayed projects completed in weeks, including Amazon listing optimization and customer review mining.
  • We were getting ready to hire because everyone was stretched. Smári helped us separate the work that needed another person from the work that needed a better system. We got capacity back and became much clearer about who we actually needed to hire.

    Tim, wellness CEO, low eight figures

Build the capability inside your business

Bring your team.
Build the skill together.

Join on your own, or bring colleagues from operations, sales and marketing. Each person brings different knowledge of your business. Learn the same method, apply it to your own work, and build on what your teammates create. No coding experience required.

Tuesday / Learn the build

See it come together.

One hour of live teaching. Follow the example, understand the decisions, and start your own build. Every teaching session is recorded.

Between calls / Apply it

Use your own business.

Allow about two hours each week to gather inputs, apply the templates and test the result in your own account.

Wednesday / Get help

Bring the part that isn’t working.

Bring your question to office hours and ask it live. We work through blockers together, showing how to diagnose and fix them so everyone learns from the process.

The December workshop

Build the capability
inside your business.

Learn to turn your business knowledge into tools built for the way you work. Four weeks of guided practice, with support as you make it your own.

Live teaching
Tuesdays · 10 AM Pacific · 1 hourDecember 1, 8, 15 and 22, 2026
Office hours
Wednesdays · 10 AM Pacific · 30 minutes, longer if neededDecember 2, 9, 16 and 23, 2026
The group
Live online · Teaching sessions recorded
If your plans change

Move to a later run any time before the first session, for any reason.

The AI CPG Workshop
$950 Per person
One-time payment

$800 for each additional team memberFrom the same company · per participant

  • A repeatable method for building AI tools around your business
  • Four practice builds: a knowledge bank, customer-to-copy workflow, dashboard and scheduled report
  • Templates, instructions and worked examples to keep
  • Four live teaching sessions, with recordings
  • Four office-hour sessions for implementation questions
  • A skill that puts your reporting workflow on a schedule in Claude
What you’ll need

A paid Claude plan and a computer. The $100/month Max plan is recommended. Software and any optional hosting or API costs are separate.

Join the December workshop

Secure checkout via Stripe

Before you join

A few practical questions.

I already use AI. What will be different?

You’ll move from individual conversations to reusable workflows built around your business. The work is in organizing context, defining quality checks and turning a process you have tested into something you can run again.

Can several people from our company join?

Yes. There’s value in learning together: people from different parts of your business can apply the same method to their own work, share what they learn and build on one another’s tools. The first participant is $950. Each additional participant from the same company is $800. You can also come on your own or send a team member.

Each participant needs a paid Claude plan and time to apply the work between sessions.

Do I need to know how to code?

No. You’ll learn to give AI the context, instructions and standards it needs, then check what it produces.

What if our reports and tools are different?

Start with files and exports from the systems you already use. We begin the dashboard with two sources and two comparable periods, then learn to map definitions and check totals. Complex integrations, full ERP implementations and demand planning are outside the four-session scope.

What should I prepare, and how much time will it take?

You’ll receive a preparation checklist before the first session. Have a computer and a paid Claude plan, and use business materials you are authorized to share with your AI tools. Each week has one hour of live teaching, a separate 30-minute office hour that can run longer if needed, and about two hours of applying and testing the builds.

What if I miss a session or get stuck?

Teaching sessions are recorded. Use the recording, templates and worked examples to catch up before the next lesson. The sessions build on one another, so applying the work between calls matters.

Bring your questions to each week’s 30-minute office hour and ask them live. We can go longer if needed. We work through blockers together, showing how to diagnose and fix them so everyone learns from the process.

Will the group see my business data?

The shared teaching uses a demonstration brand. You work with your own information in your own account. If you bring a file to office hours, you choose what to share and can remove sensitive details first.

Will AI send things or make commitments for me?

The builds begin with reading, preparing and producing work for review. You define approval boundaries and what should happen when information is missing. Sending external messages or making commercial commitments is not required to complete the builds.

What happens if my plans change?

You can move to a later run any time before the first session, for any reason.

Your expertise. Put to work.

The next idea is yours.
Learn how to build it.

Four weeks to learn the method. A skill you can keep putting to work.

Join the December workshop

Live online · Starts December 1

Keep in touch

Not this December?

Get Adding Zeroes: the week’s strongest post on AI in CPG, every Friday, plus news of upcoming workshops.