What it knows.
Your products, customers, numbers, trade terms, brand voice and standards. The information that makes its work specific to your business.
The AI CPG Workshop · Live, four weeks
Learn to run a bigger CPG brand.
Without a bigger team.
Put AI to work across your business, so you can move faster, run leaner, and see what matters. Build the systems with me. Leave knowing how to build the next one yourself.
Taught by Smári ÁsmundssonCPG founder since 2011. Now running his second brand, NØRSE CØDE.
YOUR EXPERTISE, PUT TO WORKOne foundation. More of the business moving.
15+ yearsin advertising photography
CPG founder since 2011Smári Organics → NØRSE CØDE
150+ scheduled AI jobsbehind my own brand’s operation
You already know how to run the business
Imagine what your team could do
with more room to do it.
You and your best people know the customers, the product and the standard. Too much of the week goes into getting the work ready.
WHERE YOUR JUDGMENT MATTERS
- Deciding which account to pursue.
- Finding the angle that makes the brand stand out.
- Choosing where to invest and what to stop.
- Building the relationships that grow the business.
WHAT FILLS THE SPACE AROUND IT
- Reading customer feedback and turning it into sales copy.
- Pulling numbers from three places for one answer.
- Re-explaining your products, terms and voice.
- Remembering to run the same report again.
Growth adds more of that work. Learning to delegate it to AI gives your existing team more capacity.
A different way to grow your capacity
You set the direction.
AI carries more of the work.
Teach it your business, give it access to the right information, and define what good work looks like. Then turn the process into something you can use again.
YOU GIVE THE DIRECTION
“Here’s what we sell, who buys it, and how we talk about it.”
Illustrative course workflowAI ORGANIZESA company second brain.
A company second brain.
Built once, used everywhere.
Your products, pricing, customers, trade terms, brand voice and standards, organized into one place AI can read before every workflow that follows.
YOU BRING
What’s accurate, what’s sensitive, and what’s worth teaching it first.
YOU GIVE THE DIRECTION
“Why do customers buy, and how should we talk about it?”
Illustrative course workflowAI PREPARESThe customer insight. The positioning.
The customer insight. The positioning.
The words you sell with.
Reasons customers buy and hesitate, counted and quoted from your reviews, support replies and tasting notes. Positioning and draft product-page, sell-sheet and objection-response copy, linked to the customer evidence.
YOU BRING
Commercial judgment: what the evidence supports, who cares most, and what is ready to send.
YOU ASK THE BUSINESS QUESTION
“Which channels changed, and where should I look next?”
Illustrative course workflowAI ASSEMBLESThe inputs. The comparisons.
The inputs. The comparisons.
The exceptions.
A clear view from your selected sources, with checked totals, source dates and gaps made visible.
YOU BRING
The context behind the change and the decision about what to do.
YOU DEFINE THE RECURRING JOB
“Have the weekly business brief ready before I need it.”
Illustrative course workflowAI REPEATS THE PROCESSRead the inputs. Do the work.
Read the inputs. Do the work.
Prepare it for review.
Use a schedule, clear instructions and checks for missing or outdated information.
YOU BRING
Direction, review, approval and a response when an exception needs you.
The value goes beyond the first task. You learn how to build this kind of workflow for yourself.
Built in the business I actually run
This is how I work
at NØRSE CØDE.
Just like you, I run a brand and have products to sell, accounts to grow, and a business to operate. AI helps carry the work across it.
150+
scheduled AI jobs
behind the operation
Commercial workAccount preparation, follow-ups and retailer workflows.
MarketingContent, creative work and performance reporting.
OperationsBusiness reporting, recurring tasks and system monitoring.
I hold the judgment calls. Anything that spends money or leaves the company still stops at me. I won’t put NØRSE CØDE’s real numbers on a public page. That’s a line every operator will recognize.
The method behind the builds
Your knowledge becomes
a system you can build on.
Every workflow starts with the same three parts. Learn how they fit together, then apply them wherever your business needs more capacity.
What it can reach.
The files, reports, resources and knowledge, and the connected systems it needs to do the job. Start with what you have and connect what the workflow actually needs.
How it does the work.
Your repeatable instructions, examples and checks. A process you can inspect, improve and use again with new inputs.
Four weeks of building together
A useful build each week.
A capability you keep.
We build your company second brain first. Then we put it to work: turning customer feedback into sales copy, your numbers into a dashboard, and a workflow onto a schedule that runs without you starting it.
WEEK 01Oct 1210 AM PT
CONTEXT
Teach AI your business.
Learn how to turn your products, customers, terms and standards into a company second brain, so AI has what it needs to do useful work you can check against the facts.
YOU BUILDYour company second brain
What we’ll work through
- Organize your business knowledge into practical, reusable documents.
- Define your voice, quality standards and approval boundaries.
- Test answers, resolve conflicting information and keep the context current.
Your next step: Use the same foundation whenever you build another workflow.
COMPANY CONTEXT
Products & pricing 01
Customers & channels 02
Brand & standards 03
Operating rules 04
A shared starting point
for the work that follows.
WEEK 02Oct 1910 AM PT
EXECUTION
Turn your expertise into an AI workflow.
Learn how to turn what your customers already said into the words you sell with. Use your company second brain, reviews, support replies and tasting notes to uncover why customers buy and why they hesitate, then turn that evidence into positioning and draft copy for your product page, sell sheet and recurring objections.
YOU BUILDCustomer insight and sales copy, backed by quotes
What we’ll work through
- Read your customer feedback together, count reasons to buy and objections, and distinguish loud themes from gaps in the evidence.
- Move from what customers said to what they meant, separating interpretation from what their words actually support.
- Build Document 9 for your knowledge bank: why customers buy and why they don’t, counted and quoted, with a positioning line and the customer who cares most.
- Draft product-page and sell-sheet copy, with each line carrying its source quote, plus a response to the objection that keeps arriving.
- Apply your commercial judgment and decide what is ready to send.
Your next step: Turn another task you know how to do into work AI can prepare to your standards.
ONE REUSABLE PROCESS
Customer words + company context
↓Counted insights + sourced copy
↓Your review + approval
WEEK 03Oct 2610 AM PT
VISIBILITY
See your business clearly.
Learn how to bring a focused set of business reports into one dashboard. Connect the information, check the totals, and see what changed, so you spend your time deciding what to do with the numbers.
YOU BUILDA dashboard you can refresh and extend
What we’ll work through
- Start with two sources and two comparable periods.
- Reconcile definitions and make missing or stale data visible.
- Refresh the view with new inputs and trace results back to their sources.
Your next step: Add sources and useful views as your business needs them.
YOUR BUSINESS VIEW
ChannelChange
Source A
Source B
ExceptionsFor review
Checked totals.
Clear sources. Visible gaps.
WEEK 04Nov 210 AM PT
DELEGATION
Make the work run without you starting it.
Learn how to take a workflow you have checked and put it on a schedule. Define the review points, handle missing inputs, and know how to inspect, pause and improve the job.
YOU BUILDYour first scheduled reporting workflow
What we’ll work through
- Set the cadence, inputs, output and human approval boundaries.
- Test a real run and a missing-data case.
- Know where to find the result, spot a failed run and restart safely.
Your next step: Use the same approach to keep other recurring work moving.
FROM RECURRING TASK TO SYSTEM
01Run on a schedule
02Check the inputs
03Prepare the work
04Bring it to you
Join The AI CPG Workshop Four live builds together, and the ability to build the next one alone.
Built to help you implement
You won’t be figuring
it all out alone.
You get the tools and the knowledge to put AI to work in your business, and the help to make it stick.
One hour, live.
See the build, understand the decisions behind it, and start yours. Every teaching session is recorded so you can revisit the work.
One hour of office hours.
Bring your questions, your output and the thing that didn’t work. We address common blockers and help you take the next step.
Your business. Your systems.
Use the templates and worked examples on your own inputs. Practice between calls, then return with something concrete to improve.
05
The build after the course
The next workflow is yours to create.
You’ll know how to point AI at the next job the same way you did these four: gather the context, define what good looks like, and check the result against the facts. A supplier scorecard. A launch-readiness checklist. A weekly report that used to eat your Friday afternoon.
Smári Ásmundsson Founder · Operator · Your instructor
A note from Smári
I’ve spent my career
knowing what good
work looks like.
For more than 15 years, I was an advertising photographer, creating work for brands including BMW, Volkswagen, Rolex, Land Rover, BASF, Four Seasons, Hartford Insurance and the Pacific Symphony Orchestra. The job was to understand the brief, see the possibility, and hold the work to a standard.
In 2011, I founded Smári Organics. I took Icelandic skyr from my home kitchen into national retail. I learned what it takes to get a physical product made, sold and onto shelves.
Today, I run my second brand, NØRSE CØDE, and build AI systems that help us operate. Through Nordic Navigators, I teach other operators how to put that capability into their own businesses.
You already have the expertise. I’ll help you turn it into work AI can do.
CREATIVE EXPERIENCE
BMW · Volkswagen · Rolex · Land Rover · BASF · Four Seasons · Hartford Insurance · Pacific Symphony Orchestra
CPG EXPERIENCE
Smári Organics · NØRSE CØDE
Who this is for
For operators who want
to build the capability.
You run a seven to eight-figure CPG brand. You know where work gets stuck. You want the ability to do something about it yourself, and you want to implement the systems that help you grow faster.
You want practical AI implementation in a real business.
You’ll make time to apply the work between sessions.
October 12 to November 2, 2026
Four weeks to change
how the work gets done.
Build useful systems for your business, and the ability to keep building after the course.
- Live teaching
- Mondays · 10 AM PT · 1 hour
October 12, 19, 26 & November 2 - Office hours
- Wednesdays · 10 AM PT · 1 hour
October 14, 21, 28 & November 4 - The room
- 24 operators maximum
Online · Teaching sessions recorded
THE AI CPG WORKSHOP
Early bird · first 10 enrollments
$750 $950USD · one-time
Early pricing is subject to availability at checkout. Price returns to $950 once the first 10 seats are gone.
- Four live, one-hour teaching sessions
- Four one-hour office hours
- Recordings of all teaching sessions
- Templates, instructions and worked examples
- Your second brain, workflow and dashboard builds
- Cowork scheduling, included
Secure checkout via Stripe. A paid Claude plan is required; the $100/month Max plan is recommended.
If your plans change
Move to a later run any time before the first session, for any reason.
Before you join
Good questions.
What to expect, what to bring,
and how the course works.
Do I need to know how to code?
No coding experience is required. You’ll learn to give AI the context, instructions and standards it needs, then review what it produces.
I already use AI. What will be different?
The course moves from individual conversations to reusable workflows built around your business. You’ll organize the context, work with your own inputs, define quality checks and put a working process on a schedule.
How much time should I allow?
Each week includes one hour of live teaching and a separate one-hour office hour. Plan for about 2 hours between sessions to gather inputs, apply the builds and test them on your own business.
What do I need before the first session?
A paid Claude plan (the $100/month Max plan is recommended) and a computer you can use for the builds. You’ll receive a preparation checklist before the first session. Use materials you are authorized to share with your AI tools. Paid software and any optional hosting or API costs are separate.
What if my reports and tools don’t match the examples?
That’s expected, every business runs different systems. You learn to identify sources, map definitions and check the result. We start the dashboard with two sources and two comparable periods. Exports are a valid starting point; complex integrations and full ERP or demand-planning implementations are outside the four-session scope.
Will AI send things or make decisions without me?
You define the boundary. The course begins with reading, preparing and producing work for review. You’ll learn where approval belongs and what to do when information is missing. Sending external messages or making commercial commitments is not required to complete the builds.
What if I miss a session or get stuck?
Teaching sessions are recorded, and the templates and worked examples are yours to keep. Catch up before the next lesson and bring implementation questions to that week’s office hour. The sessions build on each other, so applying the work between calls matters.
Will the group see my business data?
The shared teaching build uses a demonstration brand. You apply it to your own information in your own account. If you bring a file for help during office hours, you choose what to share and can remove sensitive details first.
What happens if my plans change?
You can move to a later run any time before the first session, for any reason.
Your expertise is the starting point
You know what your
business needs.
Learn how to build it.
Four weeks. Useful systems. A method you can keep applying.
Build it with me in October