Nordic NavigatorsFind the Klaviyo email that’s costing you the most money
One free hour from now, you’ll know which automated email is losing you sales, and how to rewrite it. You’ll have a report you can rerun any time. And you’ll know the next job to hand to AI.
Can’t make it live? Save your seat anyway and I’ll send you the recording.
- Welcome 2: Brand storyWelcome seriesFix first
- Checkout nudgeAbandoned checkoutFix: clicks, no sales
- Cart reminder 1Abandoned cartLeave alone
The report you’ll run on your own business.
“One of the most useful webinars I’ve attended this year.”
What changes after the hour
You click through your flows one at a time. An afternoon later you still can’t say which email is losing money.
You open one page and see which email to fix first, and what to change in it.
AI is a chat window someone on your team opens now and then.
You know the next job to hand to AI, and the work it takes off your team.
Your flows earn the most and get checked the least
of email revenue comes from flows, from only about 5% of the emails brands send, by Klaviyo’s own benchmarks.
more revenue per person than campaigns, in the same benchmarks. So one weak flow email costs you sales every day it sends.
Every automated email ranked, with the one to fix first on top
Each row tells you what to do: fix it, leave it alone, or wait for more data.
| Delivered | Click rate | Revenue per person | Verdict | |
|---|---|---|---|---|
| Welcome 2: Brand storyWelcome series | 8,420 | 0.6% | $0.04 | Fix first |
| Cart reminder 1Abandoned cart | 5,190 | 6.8% | $2.31 | Leave alone |
| Checkout nudgeAbandoned checkout | 3,870 | 5.2% | $0.19 | Fix: clicks, no sales |
| Win-back 3: Last chanceWin-back | 2,960 | 0.4% | $0.02 | Fix: nobody clicks |
| Post-purchase 2: ReorderPost-purchase | 84 | n/a | n/a | Not enough data |
Fix first goes to the email losing the most sales: how often it sends times how far it trails your typical email.
“This was insane!”
In the hour
- 1Why one weak flow email costs you sales every day
- 2Find the fix-first email in a demo brand, then rewrite it with Claude
- 3The seven levels of AI for a CPG company, and which level each part of your business is on
- 4The one move that takes your business up a level
What you keep
- The flow report, ready to run in ClaudeIt ranks every flow email in your business, whenever you want a fresh read.
- Your fix-first rewriteThe steps to rewrite the email that’s costing you the most.
- Your next AI moveHow to place each part of your business on the seven levels, and the one move that takes it up a level.
- The deck, setup guide and recordingBy email after the session, so your team can watch it too.
Your host: Smári Ásmundsson
You’ll learn from someone running a CPG company on AI today. I started Smári Organics in my kitchen in 2011 and took Icelandic skyr into national retail. Now 150+ scheduled AI jobs run sales, marketing and operations at my company NØRSE CØDE, and this flow report comes from that work.
Through Nordic Navigators I build these systems for seven- and eight-figure CPG brands, so what you learn on the 18th is what I build for brands like yours.
What founders got from the AI CPG Workshop, my paid course
Avoided a $75k+ operations and e-commerce hire, and got back 15+ CEO hours a week.
Adam · Supplements CEO · ~$5MRetailer PO, pricing and invoice checks automated, with every final financial approval kept with the team.
Brian · RTD founder · high 7 figuresPostponed hiring by reorganizing the work into systems, which restored capacity.
Tim · Wellness CEO · low 8 figuresMade for CPG founders and operators on Klaviyo
You run, or help run, a seven- or eight-figure CPG brand that sells direct and uses Klaviyo. No coding needed. If someone else looks after your Klaviyo, bring them along.
Find your fix-first email, free, on Wednesday 18 November
10 AM PT · 1 PM ET. One hour, live and recorded.
Free. Can’t make it live? Save your seat anyway and I’ll send you the recording.